Otterly.AI

Full review

Otterly.AI fills the missing middle between enterprise AEO platforms like Profound and DIY prompt-tracking spreadsheets. For small in-house teams and AEO agencies serving mid-market clients, Otterly is the best-fit monitoring tool we have evaluated.

The platform tracks your brand and your competitors across the major answer engines — ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — on a configurable cadence. You define a prompt set (the platform suggests one based on your brand and category), and Otterly runs those prompts daily or weekly, capturing the responses, who was cited, and whether your brand was mentioned. The dashboard surfaces the trends that matter: rising share of voice, new citations, competitor wins, and missed opportunities.

Where Otterly stands out is the agency tier. Multi-client workspaces, white-label reporting, and a Slack integration that DMs your team when a client lands a new high-value citation. Several of the AEO agencies in our directory use Otterly as their primary monitoring layer.

Limitations are real but expected at this price point. Prompt sets are limited to 100-500 depending on plan. Sentiment analysis is basic compared to enterprise tools. And the data refresh runs on Otterly's schedule rather than yours. None of these are dealbreakers for the typical SMB or agency use case.

For anyone starting an AEO program in 2026 without a $30k/month measurement budget, Otterly.AI is the obvious starting point. Strong product, fair pricing, fast iteration roadmap.

Key features

• Multi-LLM Monitoring
• Brand & Competitor Tracking
• Custom Prompts
• Agency Workspaces
• White-label Reports
• Slack Alerts
• API Access (Pro+)
• Citation URL Tracking

Pros and cons

Frequently asked questions about Otterly.AI