Use this RFP template to run a structured AEO agency evaluation. The template covers scope, deliverables, success criteria, evaluation questions, and submission requirements.
1. Project overview
[Brief overview of your company, your AEO maturity, and your primary AEO goals.]
2. Scope of work
- AEO audit and roadmap
- llms.txt and AGENTS.md deployment
- Schema markup audit and improvements
- Content production: [N] pieces per month
- AEO measurement setup and reporting
- Quarterly strategy reviews
3. Success criteria
- AI share of voice growth in [category]
- Citation count growth across [target engines]
- Prompt coverage growth from [baseline] to [target]
- Specific named prompts where we want to win
4. Required questions in your response
- How long has your team been working specifically on AEO?
- Provide three case studies with named clients and AEO metrics.
- What measurement tools do you use? Walk us through your dashboard.
- Who specifically will work on our account? What is their background?
- How do you approach llms.txt and AGENTS.md deployment?
- How do you handle schema markup at scale?
- What is your point of view on AEO vs. SEO?
- How do you decide which prompts to target first?
- What does your reporting cadence and format look like?
- How long are your typical engagements? What is your retention rate?
- What do you NOT do?
- What is your refund or guarantee policy?
5. Submission requirements
- Pricing breakdown by deliverable
- Proposed timeline
- Team bios for assigned staff
- Three client references we can call
- Sample monthly report